1. Collection of personal information by Shofer
We will only collect personal information from you that we reasonably require for one or more of our business functions or activities, and will do so by lawful and fair means.
The kinds of personal information we may collect from you will depend on what type of interaction you have with us. However, it may include, among other things:
Personal information you provide to us when you participate in a promotion, competition, promotional activity, survey, market research or customer behavioural activity, subscribe to our mailing list or interact or follow our social media pages like Wechat, Facebook, Twitter and Instagram. This information may include, for example, your name, postal address, email address, telephone number, date of birth, age and occupation;
Personal information you provide to us via our mobile or electronic ordering system. This information may include, for example, your name, postal address, email address, telephone number, date of birth, age, menu preferences and previous order information, IP address and credit card details;
In some circumstances, we may collect personal information from third parties such as credit reporting agencies or our marketing agencies. Where we do, we will ensure that we act in accordance with relevant New Zealand laws.
2. Where your personal information is stored
Where we store your personal information depends on what interaction you have had with us. However, some areas may include:
Databases for processing customer orders, enquiries or feedback; or
Email or SMS databases for marketing communications.
3. How your personal information is stored
We take reasonable steps to protect your personal information from loss or unauthorised access. Unfortunately, no data transmission over the internet can be guaranteed as totally secure. Accordingly, although we strive to protect such information, we do not warrant the security of any information you transmit to us or from our online services and you use these services at your own risk.
If a substantial data breach has or may have occurred (for example, your personal information was shared with unauthorised persons) we will notify you as soon as is practicable and the Office of the New Zealand Information Commissioner about that actual or possible breach.
We only keep your personal information for as long as it is required for the purpose for which it was collected or as otherwise required by law. We will take appropriate measures to destroy or permanently de-identify your personal information if we no longer need to retain it. These measures may vary depending on the type of information concerned, the way it was collected and how it was stored.
4. How your personal information will be used
We collect your personal information so that we can use it for our functions and activities and provide products and services to you, which include, among other things:
processing orders you place with us via our mobile ordering system, providing you with email or SMS confirmation of your orders, providing you with our products and services and processing refunds where applicable;
administering and responding to your enquiry or feedback about our products and/or services;
conducting, and allowing you to participate in, a promotion, competition, promotional activity, survey, market research or customer behavioural activity;
promoting and marketing our current and future products and services to you, informing you of upcoming events and special promotions and offers and analysing our products and services so as to improve and develop new products and services;
assisting you with remembering and re-ordering in future;
administering and conducting traineeships;
facilitating our internal business operations, including fulfilment of any legal and regulatory requirements;
improving the operation or navigation of our websites and mobile applications.
We may also use your personal information for other purposes not listed above which will be made clear to you at the time we collect your personal information, or for such purposes as may be required or permitted by law.
5. Disclosure of personal information to third parties
We may disclose personal information we collect from you:
to our related companies, suppliers, consultants, contractors or agents for the purposes set out in the section above entitled “How your personal information will be used” or for other purposes directly related to the purpose for which the personal information is collected. For example, your name and telephone number may be disclosed to our supplier to enable that supplier to respond to your request for information about a particular product it produces;
to relevant Federal, State, Territory food safety authorities and health authorities for the purpose of investigating a food safety or health issue;
to Federal and State educational training institutions for the purpose of conducting retail training and receiving funding for such training;
to Shofer authorised online sellers if you have made an enquiry or complaint relating to a store that is owned and operated by one of our Online Sellers ;
where the law requires or authorises us to do so;
to others that you have been informed of at the time any personal information is collected from you;
with your consent (express or implied) to others.
6. Opting in or out
At the point we collect information from you, you may be asked to “opt in” to consent to us using or disclosing your personal information. You will generally be given the opportunity to “opt out” from receiving communications from us. You may “opt out” from receiving these communications by clicking on an unsubscribe link at the end of an email or by contacting us with this request.